Who we are
Sampling, rebuilt as infrastructure.
Gratis Intelligence is building the automated, transparent, and scalable sampling infrastructure for the beverage industry — and soon, all of CPG.
For brands
For venues
Sales Lift: +142%
POS Integration: Real-time Data
Targeting: Precise
$3.2M+ Paid directly to bars & restaurants
500+ Venues sampling With US today
200K+ Verified redemptions to date
42 States compliant For sampling
9+ POS integration powering automation
Our Mission
Turning sampling into scalable infrastructure
We automate consumer trial at scale — eliminating fraud, removing labor, reducing cost, and delivering verified consumer + retail insights in real-time.
- Sampling becomes measurable
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Performance becomes provable.
Brands & Venues both win.
Why now?
Traditional sampling hasn't changed in 30 years—it's still manual, unverifiable, and expensive.
Meanwhile, POS systems have become ubiquitous and brands demand ROI transparency. GratisIQ exists because the infrastructure finally exists to automate what was previously impossible.
Our Journey
How sampling became an easy system
The Beginning
Verifying what sampling never could.
After years of unverified sampling, lost spend, and analog field teams, we built the first POS-integrated sampling engine — verifying every redemption in real-time, tied to receipt + SKU.
What started as a fix for one spirits portfolio became infrastructure for payouts, attribution, and measurable sales lift.
Agencies and brands inspire consumer demand.
We decided to make it measurable, scalable, and digital.
Additional POS integrations and the introduction of a self-service sampling dashboard unlocked regional and then national rollout — no staffing, no scheduling, no manual reporting.
Venues saw 15–25% sales lift on sampling nights, while brands reduced sampling costs by up to 40% and saw up to 115% lift on featured products during campaign windows.
Sampling became infrastructure — always-on, POS-driven, and scalable.
Scaling Infrastructure
From pilots to national scale.
Universal CPG Sampling OS
Software replaces staffing.
We're expanding beyond alcohol into food, beauty, and wellness — building a universal CPG Sampling OS where every trial is verified, attributed, and tied to measurable retail lift.
Powered by POS data, sampling becomes dynamically optimized by inventory, price, and past performance — just like digital advertising, but in the real world.
Sampling is finally scalable — enabled by software, not staff.
Our Values
The principles behind the platform
How we design sampling programs that are measurable, compliant, and built to scale for brands and venues.
Transparency
No black-box reporting. No unverifiable metrics.
Every sample, payout, and consumer interaction is receipt-backed and traceable. Visibility replaces uncertainty — for brands and venues alike.
Data-Driven
Sampling decisions shouldn't run on "we think it worked."
We prove what worked — SKU by SKU, venue by venue, guest by guest. Outcomes guide spend, not assumptions.
Partnership
We don't just power campaigns — we grow them.
When brands win, venues win. When venues win, we scale with them. Sampling becomes a shared engine of revenue, not a one-off promotion.
Ready to revolutionize your sampling strategy?
Join the platform that is changing how brands and consumers connect in the physical world.
Book a demo
Join our network
Contact us or email hello@gratisiq.com